Finished Music Video

Interviews after construction

I decided to interview a few members of my target audience after the construction of our media products. This way i could gain an insight as to whether we would successfully appeal to them and also see if we had met the demands of a rock genre. Through doing this face to face it was much more effective that using social internet sites and survey monkey as I could see their body language towards our products and see what they liked and disliked.

Audience Feedback

I have chosen to get some audience feedback on our finished ancillary products from Caitlin because she was interviewed by us before the construction of our products and told us what she would expect from the video particularly as well as other rock related products like the digipak and magazine advertisement. Therefore by interviewing her after the construction I am able to see if we have kept to those expectations and if the ancillary items would actually appeal to her.

Audience Feedback

This audience feedback is from a fellow media studies student (who falls into our target audience), by asking the opinion of a fellow student I am able to get greater analyse on the techniques we applied and if she believes they worked with our chosen genre of rock. Whereas someone else not aware of the technical side of things would perhaps give a slightly more vague opinion, furthermore I believe my fellow media students to be harsher critics when assessing my ancillary products because they now what techniques could improve it (and the harsher the remark, the more support it offers me).  

Evaluation of music video

What went well with creating our music video:

• From lip sync practice I knew how to edit and use markings to match up video clips to the lyrics of the song. This made the process of getting clips onto our timeline and matching them up faster. This way we then had more time to edit each individual clip and use effects to improve the look of our music video.
• Our costumes used on the artist and the band members effectively matched our music video genre. This way the audience could easily decode the style and match it to our chosen genre of rock.
• From audience feedback we found out that our target audience would watch our video more than once, which as a record company was our aim.
• Our props were easy to get hold of as we could use the ones from our school and therefore made filming easier.
• Our music video is set in different locations within our school, which meant that we could film inside and outside our lessons.
• Did not have to travel to locations so therefore saved time, which allowed more time for filming our video.
• We used two cameras while filming to get different shot-angles and therefore made our music video look more interesting, in addition to allowing us to have more clips to use throughout the timeline.
• We previously knew how to create overlapping editing from our AS film trailer, which allowed us to save time when editing as we did not have to learn new skills. Additionally our overlapping linked to the beat of the music as we could effectively show a clip and over lap it with a instrument being played when the beat changed. This made our video then flow and look more appealing to our target audience.
• We learned how to do new editing skills that we did not know previously and made our video look better editing wise.
• The concept of ''games' linking to the rubix cube was effective as it gave us a clear concept and linked to the lyrics of the song, therefore the audience could easily decode our visuals.
  

What I would do differently next time:

• Next time I would use more locations for our video, such as a actual stage that the band can perform on. We could have made a stage out of equipment from our theatre at school or gone to a venue which hosts small gigs, which my friends sometimes play at.
• Although we used two camera when filming in some clips, I would use two cameras to film every clip we used. This way we would have more shot angles to use, which makes our music video more appealing to audiences, in addition to having more clips to fill our timeline with and use for editing.
• Would include more shot types that are not commonly seen such as high angles looking towards and over the shoulder shots. This then would give the music video more uniqueness, instead of focusing mostly on close-up shots which can become boring to the audience.

What were the difficulties with creating our music video:

• On final cut express I found that when adding another clip to the timeline, the other clips alone the timeline would move and therefore the video and the lyrics would not match up and make our video out of sync. This then was time consuming as we had to reorder our original clips and use markers to match up the video to the lyrics.
• The length of the music provided a problem. This was because our rock genre had to have fast paced clips and therefore every clip we filmed would have to be fasted and added to the timeline on final cut express. As a result of fastening the clips, we had to film double the amount to fill the whole time line compared to a pop genre, which can be slower and have longer durations of each clip.

Music video

Plan for editing in music video

Through looking at similar products from a rock genre, I found that in Avril Lavigne's "Smile" music video, she changed from low key black and white editing, to colour throughout. We decided to use this concept within our music video, by starting it in black and white then changing to colour with the introduction of the rubix cube, due to the theme of a game.

In addition the location of parts of the video are very basic and plan, with just a white back ground. We decided to develop this through the use of our location in the drama studio. By doing this the main attention is on the artist and the music of the song.

Unfinished version of our music video for audience feedback

We decided to show our nearly finished music video to our target audience to gain their feedback and use their comments to develop our product. Through this we found that they thought our use of costumes and props linked effectively to our genre, as well as the clips linking to the lyrics and beat of the music. Additionally we found that they believed our concept of linking "games" with the genre was effective and original, as well as the fact that they would watch our music video more than once. This is good as our aim was to have props, costumes and a theme that would link to our genre and be easy to decode as a rock genre by our target audience.

Analysing the success of music videos

    

From looking on the top best selling music videos on iTunes, it is clear that the pop genre dominants the sales. This is a good type of research to conduct as it allows me to see the most successful video for its visuals, rather than the song having an influence. The top best selling is Adele's 'Hello' video, which is filmed using a variety of shot angles, with the most common being a close up of the artists face. In addition the music video is slow paced and has a series of slow-motion shots, as well as being in sepia effect all the way through. 

Overall through looking at the majority in the top best selling music videos there is a common theme of dance moves, big effects and close ups of the artist. Through this research we can therefore take these themes and portray them within our music video so that it attracts our audience more into watching it.

Storyboard changes and progress

We decided to make a video discussing our storyboard changes and why we have decided to remove clips or edit our storyboard. Additionally we explained what more we were going to do and how we were going to film certain clips.

Our Location

lip syncing practise

We were given two clips, one of a woman lip syncing and the other was the music that went with it. We then tried to match up the lyrics with the video and get both in place. Additionally this was good as it gave us practice for making our own music video and allowed us to see how to line up both clips with each other using markers.

Progress so far in storyboard style

Our Filming Schedule

Our Editing Schedule

Having used both powtoon.com and wistia.com I was able to create this video.

Our Animatic

This is our animatic for our music video, we have completed it so we have a visual copy of our storyboard at hand to view and is a excellent way to keep with the timings of the lyrics, in which the visuals need to match up with. It also enables us to ensure our storyboarding matches the lyrics and the shots we intend to use are decent.

Props used for filming

 

 These are the props that we have used within our music video. As you can see the majority are musical instruments, which are typically seen within the rock genre. Guitars and drums are the most common to our type of genre. Not only because it makes the music sound more dramatic and edgy, but because the genre usually has a band and focuses more on the beat and lyrics of the song, compared to pop genres who focus on the artists image more.
We have also used fairy lights to light up the back ground of our music video, so it looks like the band are performing in a gig setting to a audience, so it makes it look like stage lighting and gives more creative mise-en-scene, compared to a plain black background.

Health and safety for filming

These are a few health and safety tips we are following while filming our music video, so that the camera work and overall product is completed without unnecessary interruptions. As we are filming a rock genre, we are stereotypically using musical instruments for a significant majority of our music video, both in filming the artist on their own and within a band. This means we have a bigger complication with musical wires and cables around while filming, from the guitars, amps and micro phone, meaning we need to be more careful around the set when filming.

Contacting the band themselves

We have decided to contact the band themselves so that they are aware we are using their song lyrics, which we found from a unsigned artist website, for our music video. This therefore avoids copy right issues as we have received permission from the band.

Costume, hair and make up

Make up:

We have decided to use dark black eye shadow and eyeliner on our artist to give a edgy rocker look, as well as using red lipstick to show her confident, independent character.
As well as this we have used extensions to give her hair more volume and style, which will also make 'head banging' look more effective in the end product.