Finished Music Video

Completed Magazine Advertisement

We wanted our magazine advertisement (edited on Adobe Photoshop CS5 ) to include key information, such as: 

• the name of our band (Disciples of Rock - so they would know who to check out, if they enjoyed the songs)
• the title of the album (L.O.U.D - as we wanted to give the audience a clue as to what this album is about - breaking free and not standing in the silence any longer)
• the best selling song of the album (What Do You Want? - to advertise the music video also)
• the release date, so they now exactly when they can get it
• some 5* reviews, so they know that the album is worth listening to - also the reviews are from HMV and iTunes (so they know where they can purchase the album)

Idea 1

The rubix cube matches our key prop in the video which symbolises how our artist is no longer being manipulated like a puzzle would be, the colours also match the loud vibe we were trying to create. However we felt that for a rock genre this did not stand out enough and engage our target audience and not everyone would be able to figure out that symbolic code of the cube.  

Idea 2

With this idea we were going to have an image of the artist holding her head and then add some musical instrument flying from her head - similar to thoughts, however although an intriguing idea we felt that the image contradicted our idea that the artist is now bold with a new status of independence.

Idea 3

We therefore opted to use a more outgoing pose which relates to the rock genre (with our artist making the stereotypical rock hand gesture), she can also be seen wearing a leather jacket and headphones - thus implying her involvement with musical rock. But this image was fairly small and we felt it could be hard to make our properly.

Thus we chose this image which emphasises rock even more (with those rock hand gesture and an intense face - something many relate to rock musicians), the image also includes lots of loud colours like the rubix cube (linking directly to the album's message about making noise).

Final Idea

For our final idea however we thought it best to remove the black and white gradient from the background, as it drew too much attention away from the imagery and the key information by over-crowding the advertisement. The black background also allowed for a more professional look were you can't see the surrounding black boxes of the text and image.

Completed Digipak

Having used this template we were able to create our digipak on Adobe Photoshop CS5

Our Front Cover

For our digipak we really wanted to convey how our artist is trying to break from her long kept silence, this is why although the artist has her mouth shut, she can be seen (in almost a x-ray like fashion) with musical instruments (guitar, drums, microphones, musical lyrics and a speaker) in her throat (to symbolise her new found voice). The effect we have chosen is great, as it emphasises the colours well, linking visually to our use of the rubix cube (which we feel represent the manipulative game she's trying to break free from)! (Hence our album is called 'Loud'.)

Spine

Our spine involves the name of our band ('Disciples of Rock' - as we follow that genre specifically), as well as including some white slanted lines (that we think are symbolic to guitar strings - something used often within the songs as well as the video).








Inside Left

For our inside left cover, we opted to show our artist in an almost evolutionary stage (starting from an almost unnoticeable ball hidden in the corner of the room, until she reaches her new found freedom of speech). We also felt this filter added the idea of not only sound waves but chains (again what she's breaking free from).

Inside right

We have included a bright colourful background to emphasis the loudness of our album and then the vinyl is a record player including the title of the album and the name of our band. The colours link to the rubix cube we used within the music video and emphasis our theme of a 'game'. In addition the messy overlapping lines convey the 'loudness' of the album and video.

Back Cover

Our back cover simply shows the songs within the album (with the number one hit at the top, so it draws in the most attention). And although quite simple with not too much overcroading, it still remains pretty bold and distinctive adding to the theme of being loud. We included not only the barcode but the production teams logo and iTunes (a possible site you could purchase it from).

Finished product

Social media feedback on magazine cover

Interviews after construction

I decided to interview a few members of my target audience after the construction of our media products. This way i could gain an insight as to whether we would successfully appeal to them and also see if we had met the demands of a rock genre. Through doing this face to face it was much more effective that using social internet sites and survey monkey as I could see their body language towards our products and see what they liked and disliked.

Audience Feedback

I have chosen to get some audience feedback on our finished ancillary products from Caitlin because she was interviewed by us before the construction of our products and told us what she would expect from the video particularly as well as other rock related products like the digipak and magazine advertisement. Therefore by interviewing her after the construction I am able to see if we have kept to those expectations and if the ancillary items would actually appeal to her.

Audience Feedback

This audience feedback is from a fellow media studies student (who falls into our target audience), by asking the opinion of a fellow student I am able to get greater analyse on the techniques we applied and if she believes they worked with our chosen genre of rock. Whereas someone else not aware of the technical side of things would perhaps give a slightly more vague opinion, furthermore I believe my fellow media students to be harsher critics when assessing my ancillary products because they now what techniques could improve it (and the harsher the remark, the more support it offers me).