Social media feedback on magazine cover

Interviews after construction

I decided to interview a few members of my target audience after the construction of our media products. This way i could gain an insight as to whether we would successfully appeal to them and also see if we had met the demands of a rock genre. Through doing this face to face it was much more effective that using social internet sites and survey monkey as I could see their body language towards our products and see what they liked and disliked.

Audience Feedback

I have chosen to get some audience feedback on our finished ancillary products from Caitlin because she was interviewed by us before the construction of our products and told us what she would expect from the video particularly as well as other rock related products like the digipak and magazine advertisement. Therefore by interviewing her after the construction I am able to see if we have kept to those expectations and if the ancillary items would actually appeal to her.

Audience Feedback

This audience feedback is from a fellow media studies student (who falls into our target audience), by asking the opinion of a fellow student I am able to get greater analyse on the techniques we applied and if she believes they worked with our chosen genre of rock. Whereas someone else not aware of the technical side of things would perhaps give a slightly more vague opinion, furthermore I believe my fellow media students to be harsher critics when assessing my ancillary products because they now what techniques could improve it (and the harsher the remark, the more support it offers me).  

Unfinished version of our music video for audience feedback

We decided to show our nearly finished music video to our target audience to gain their feedback and use their comments to develop our product. Through this we found that they thought our use of costumes and props linked effectively to our genre, as well as the clips linking to the lyrics and beat of the music. Additionally we found that they believed our concept of linking "games" with the genre was effective and original, as well as the fact that they would watch our music video more than once. This is good as our aim was to have props, costumes and a theme that would link to our genre and be easy to decode as a rock genre by our target audience.

Analysing music magazine advertisements

 Analysing conventions of a magazine advert for a CD: 

I looked at the Arctic Monkey's advertisement for their CD within a magazine, looking at the conventions of the layout, colour, text and themes. The name of the artist was the biggest on the ad, showing that they rely on their branding alone to draw attention. The CD was a medium close up of a girls face, showing that the artists are not even on the advertisement, which could suggest they are not interested in promoting themselves/ their image, but the music itself. 

The main conventions that are normally seen within a magazine advertisement for music is:

1) The artists name

2) A picture of the artist/band

3) The logo or name of the record label

4) Reviews in the style of stars out of five

5) The release date of the album

6) The albums names, in addition to some of the previous singles being advertised

A few things I've learnt along the way

Working on my Media Studies coursework, I have learnt various things:

1. I have learnt to blog properly - I can use plenty of external applications such as Scribd... and submit them into our group blog easily. Having the capability to do so, I feel has enabled me to broaden my knowledge on computing and given me a diverse understanding of marketing on the internet.
2. I have also been able to further my ability when it comes to editing - although having been able to edit successfully last year when producing my opening sequence to a thriller film, I feel that this year I have increased my ability to edit via the use of filters and transitions.
3. Using the camera this year, I have been able to lengthen my skill when handling it, as I now know multiple camera shots - some even more interesting then last year! For example using a tilt is something I have found intriguing.   
4. This year I have also learnt more about the audience and their desires for the video by asking them directly.  For example the responses from my Survey Monkey questionnaire and our Twitter/ Facebook accounts. Using audience feedback like this, I expect our music video to be better than if we were to just do it in our own style, as it has been analysed more and adjusted with not just our opinions but varied opinions.  

Overall there are plenty of new things I have learnt this year and there will probably be some more to come as well; learning new things will only help my progress and make my coursework a better project, as it'll benefit from these improvements.

Twitter account and audience feedback

home page

purpose of twitter

 

desaturation

Having asked some target audience members (girls aged 17-22) what they'd be interested in introducing to a rock music video, I have found out that the majority would suggest desaturation. this may be due to the stereotypical dark palette rock is usually associated with. for example you don't tend to come across a rock music video with bright colours like pink or green... Therefore the use of black and white could potentially link our music video further with the rock genre!

upbeat

After asking our target audience what connotes the genre rock, I found that it lies with the speedy music created by stereotypical rock instruments such as guitars and perhaps drums also. Therefore I believe that it is going to be imperative for my music video to include instruments as well.







eye catching





Furthermore our audience think that to produce a suitable music video we should make it eye catching in order to grab our audiences attention.







fascinating

So to make our artist stand out and become appealing I think that by using a unique prop not found in most music videos we will be able to make the video non generic and intriguing.









desaturation

Although I asked our target audience their ideas for the music video, I also asked what they expect from rock music videos! These two questions sound practically identical however what the audience wants and expects is very different (however in this case they have responded with the same answer)! The fact that the audience have mentioned desaturation twice infers that it would be a good aspect to use in our music video as it obviously connotes rock for our chosen target audience. Also, black and white will help make our chosen prop (rubix cube stand out well as we can use a Pleasantville effect to make it pop with colour.