Interviews after construction

I decided to interview a few members of my target audience after the construction of our media products. This way i could gain an insight as to whether we would successfully appeal to them and also see if we had met the demands of a rock genre. Through doing this face to face it was much more effective that using social internet sites and survey monkey as I could see their body language towards our products and see what they liked and disliked.

Music video

Our actors

Catriona Morgan - as fellow media studies student and a reliable friend, we decided that she would make a brilliant actress in our music video (particularly because we knew she would be reliable for filming)! (She acted as a back-up performer playing the guitar.)

Claire Morgan - another reliable friend and fellow media studies student we opted to have Claire in our music video because she also is trustworthy especially in terms of filming! She too enjoys the genre rock (liking our song choice as well) and was more than happy to perform in our music video.

Joe Keeling - we wanted to include a male member to the band, as our audience feedback showed rock was associated more with males. Furthermore Joe has a keen interest in rock music and enjoys playing the drums, we therefore felt he'd make an excellent choice for one of our actors.

Rhianna Henson-Smith - as a member of our group we wanted to use Rhianna because she'd be extremely reliable, not just for the music video but particularly the CD and the Magazine advertisement also. Moreover she enjoys the genre and performs in it well. 

Plan for editing in music video

Through looking at similar products from a rock genre, I found that in Avril Lavigne's "Smile" music video, she changed from low key black and white editing, to colour throughout. We decided to use this concept within our music video, by starting it in black and white then changing to colour with the introduction of the rubix cube, due to the theme of a game.

In addition the location of parts of the video are very basic and plan, with just a white back ground. We decided to develop this through the use of our location in the drama studio. By doing this the main attention is on the artist and the music of the song.

Editing for our music video

One type of editing that looks effective on our music video is the use of still pictures. We took 12 different stills of our artist holding the guitar at different angles, all in the position of clock hands. We then lined them up along our timeline in the right order and made the speed faster for each individual one. This way when played the still shots would look like a moving image/timelapse of the guitar representing a clock going round. This additionally looks successful as it matches the lyrics of our song through "Don't wanna waste my time on you again", and still keeps the rock feel to the music video.

A few things I've learnt along the way

Working on my Media Studies coursework, I have learnt various things:

1. I have learnt to blog properly - I can use plenty of external applications such as Scribd... and submit them into our group blog easily. Having the capability to do so, I feel has enabled me to broaden my knowledge on computing and given me a diverse understanding of marketing on the internet.
2. I have also been able to further my ability when it comes to editing - although having been able to edit successfully last year when producing my opening sequence to a thriller film, I feel that this year I have increased my ability to edit via the use of filters and transitions.
3. Using the camera this year, I have been able to lengthen my skill when handling it, as I now know multiple camera shots - some even more interesting then last year! For example using a tilt is something I have found intriguing.   
4. This year I have also learnt more about the audience and their desires for the video by asking them directly.  For example the responses from my Survey Monkey questionnaire and our Twitter/ Facebook accounts. Using audience feedback like this, I expect our music video to be better than if we were to just do it in our own style, as it has been analysed more and adjusted with not just our opinions but varied opinions.  

Overall there are plenty of new things I have learnt this year and there will probably be some more to come as well; learning new things will only help my progress and make my coursework a better project, as it'll benefit from these improvements.

Technical Difficulties

Our Location

Progress so far in storyboard style

Our Filming Schedule