Success?

DO I FEEL AS THOUGH WE MANAGED TO KEEP WITH THE GENRE OF ROCK?

WHAT IS ROCK?

The genre rock is a deep heavy metal genre of music it consists mainly of loud songs with the use of guitars and drums, as well as singing. When you type rock into google it is defined as:

"Rock music is a genre of popular music that originated as "rock and roll" in the United States in the 1950s, and developed into a range of different styles in the 1960s and later, particularly in the United Kingdom and the United States."
FAMOUS ROCK ARTISTS



A few of the top rock artists that come up on google

FEMALE ROCK ARTISTS WE LOOKED AT EARLIER ON



Avril Lavigne



P!nk

WHAT EACH OF THESE ARTISTS HAVE THAT WE WANTED TO PORTRAY
Each of these artists offer a certain type of attitude, something that is stereotypically identified with the genre of rock. We wanted to incorporate this form of image for our own artist, as she is supposed to be an independent woman standing up for herself quite fiercely with a brand new loud voice!
HAVE WE MANAGED TO MAINTAIN OUR ORIGINAL ASPECTS THEN?
To begin with we as I previously stated we wanted a young, fierce, loud, dominant and independent image for our female artist - an image most identifiable with the genre of rock! During the production of our music video and other ancillary texts we were able to include the use of numerous factors (mainly through the mise en scene and editing stages) that enable our audience to link these themes together. For example she wears a rock identifiable clothing such as traditionally black converse trainer, ripped jeans and a baseball t-shirt and chequered shirt... Due to our use of these factors I believe that when concluding whether or not we have been successful whilst keeping to the genre of rock, we have! Most significantly because we managed to maintain a loud and fast past throughout our ancillary products.

Evaluation of music video

Today we made a mind map of the possible cinematography, editing and mise-en-scene we could have used within our music video. 

Blue Circles- Represent the aspects that we managed to include within our video.

Orange Circles- Represent that we developed this.

Red Circles- Represent how we challenged this.

From doing this we saw that we have used everything we put down, which shows that we have effectively achieved our aims of including a variety of camera shots and editing techniques, as well as including all the props stereotypical to our genre. In using all of these techniques it will make our music video more appealing to our target audience and will subsequently help to encode our genre well. In addition we have developed various techniques and have not challenged anything within our mind map. However our use of the rubix cube theme throughout the video is challenging the typical props used and themes of a rock genre e.g skating and rebelling. 

Re-editing of music video

  

Today we got feedback on our music video so far and had the issues with it addressed. The main issue at the moment is the letter boxing, where the size and shapes of the clips we have put together are not all the same. This therefore makes it look unprofessional and will need to be corrected so that the music video is appealing to audiences. As well as this our clips need to be matched up to the lyrics more so that our lip syncing is correctly in time. 

The main aspect we want to improve on is how the visuals on the screen change, to match with the beat. For example when a drum comes in we would like to show our band member playing the drum in time to it, to make our music video more effective and catchy to our target audience. 

Screen shots and clips for evaluation Question 1

relationship of lyrics to visuals

relationship of music to visuals

representation of band and artist

genre of music and how it is defined

setting/location

camerawork and editing

mise en scene

intertextuality or influence of other music videos
(avril lavigne and the costume)

Front cover of Digipak and band name

(Edited on Adobe Photoshop CS5 as well as Office Word Document and Office PowerPoint).

Having completed our front cover for the digipak, we have decided that the band name will be 'Disciples of Rock' (a name we feel infers our chosen subject well). 

The main theme for our digipak is that our artist is breaking free from her silence in the game (her life) and so we opted to use an almost skeletal image filter with musical instruments and notes showing up within her throat (symbolising her new voice). The filter effect also adds a bold pop of colour against the black background, thus not only matching the colours from our key prop (the rubix cube), but also displaying the loudness of her inner voice through the use of brightness. We feel the look could also be perceived as rock, since the tiny symbols could be mistaken for tattoos (something a lot of rock artist's get).

Evaluation of music video

What went well with creating our music video:

• From lip sync practice I knew how to edit and use markings to match up video clips to the lyrics of the song. This made the process of getting clips onto our timeline and matching them up faster. This way we then had more time to edit each individual clip and use effects to improve the look of our music video.
• Our costumes used on the artist and the band members effectively matched our music video genre. This way the audience could easily decode the style and match it to our chosen genre of rock.
• From audience feedback we found out that our target audience would watch our video more than once, which as a record company was our aim.
• Our props were easy to get hold of as we could use the ones from our school and therefore made filming easier.
• Our music video is set in different locations within our school, which meant that we could film inside and outside our lessons.
• Did not have to travel to locations so therefore saved time, which allowed more time for filming our video.
• We used two cameras while filming to get different shot-angles and therefore made our music video look more interesting, in addition to allowing us to have more clips to use throughout the timeline.
• We previously knew how to create overlapping editing from our AS film trailer, which allowed us to save time when editing as we did not have to learn new skills. Additionally our overlapping linked to the beat of the music as we could effectively show a clip and over lap it with a instrument being played when the beat changed. This made our video then flow and look more appealing to our target audience.
• We learned how to do new editing skills that we did not know previously and made our video look better editing wise.
• The concept of ''games' linking to the rubix cube was effective as it gave us a clear concept and linked to the lyrics of the song, therefore the audience could easily decode our visuals.
  

What I would do differently next time:

• Next time I would use more locations for our video, such as a actual stage that the band can perform on. We could have made a stage out of equipment from our theatre at school or gone to a venue which hosts small gigs, which my friends sometimes play at.
• Although we used two camera when filming in some clips, I would use two cameras to film every clip we used. This way we would have more shot angles to use, which makes our music video more appealing to audiences, in addition to having more clips to fill our timeline with and use for editing.
• Would include more shot types that are not commonly seen such as high angles looking towards and over the shoulder shots. This then would give the music video more uniqueness, instead of focusing mostly on close-up shots which can become boring to the audience.

What were the difficulties with creating our music video:

• On final cut express I found that when adding another clip to the timeline, the other clips alone the timeline would move and therefore the video and the lyrics would not match up and make our video out of sync. This then was time consuming as we had to reorder our original clips and use markers to match up the video to the lyrics.
• The length of the music provided a problem. This was because our rock genre had to have fast paced clips and therefore every clip we filmed would have to be fasted and added to the timeline on final cut express. As a result of fastening the clips, we had to film double the amount to fill the whole time line compared to a pop genre, which can be slower and have longer durations of each clip.

Music video