Plan for editing in music video

Through looking at similar products from a rock genre, I found that in Avril Lavigne's "Smile" music video, she changed from low key black and white editing, to colour throughout. We decided to use this concept within our music video, by starting it in black and white then changing to colour with the introduction of the rubix cube, due to the theme of a game.

In addition the location of parts of the video are very basic and plan, with just a white back ground. We decided to develop this through the use of our location in the drama studio. By doing this the main attention is on the artist and the music of the song.