Seeing is we kept with the image

When we were creating the image of our artist we wanted to focus more on the music rather than a sexualised artist, therefore we styled the artist cleverly. Our main inspiration when it came to costume and personality was Avril Lavigne who unlike other stereotypical sexualised female artists, opts for a more 'tomboy' appearance with her trainers instead of heels, trousers rather than skirts or dresses as well as her props like a skateboard (all of which depict someone far from a stereotypical dependent woman - a key factor we want to avoid, as she is independent).

in this moving image you can see Lavigne's tomboy style that is slightly rocky with her studded accessories and baseball cap
she has dark eye makeup to give more of a rock vibe
i can see the use of traditional black converse, something lots of rock artists wear
and unlike a stereotypical sexualised female artist she is not wearing a revealing outfit 

similarly we were able to maintain the use of traditional converse shoes
she too has dark eye makeup leading to a rock vibe - relating directly to our chosen genre for the album
she is not wearing a sexualised outfit like stereotypical female artists, instead she is more tomboyish like Lavigne - linking to her independent image
her hair is also of a similar style there is not much exaggeration towards it, again keeping her image less sexualised

Overall I would say that whilst attempting to create a similar image to Avril Lavigne, we have managed to accomplish our goal with numerous links between both artists! I feel that this image has been a positive one in terms of the rock genre, as it suits it focus on music better.