When people post videos or vlogs on YouTube, the industry has many strategies to help promote things such as music videos. For example Vevo (the main music channel industry on YouTube) has adverts attached to videos that relate to their business and have their logo in the bottom corner of all music videos produced by them!
These strategies help the business as they make them well-known to the public audience, spreading the business name.
Other music related YouTubers who have specific strategies to gain the interest of their target audience is:
- Todrick Hall:
- A former American Idol contestant, Hall has starred in the popular music videos directed by people like Hollywood's Jon M. Chu.
- Todrick has strategically publicized himself as a music artist by joining the MTV staff with his own segment called #TodrickMTV!
- By successfully announcing himself as part of the MTV team on YouTube, Hall is able to instantly attract an audience (via fans of MTV)!
- Kurt Hugo Schneider:
- who takes advantage of the profile picture and cover photo (for advertisement of him as an artist).
- he also advertises himself via covers; where he performs over popular songs (so the audience relates him with being a popular artist)!
- but the most important way he strategically advertises himself as an artist (is by collaborating with other music related individuals to further his audience by gaining the interest of theirs.
- these strategies have obviously been successful for Schneider, as he has had millions of hits with over 6,000,000 subscribers and has made an appearance on The Oprah Show. But most successfully is the fact that he has been able to film music videos with Jason Berulo, Victoria Justice and Keke Palmer!
To make our music video well known, we can learn from these YouTube strategies and apply them to our music video. For example we could include an MTV jumper or t-shirt for one of the individual's costume within the video to advertise the industry (gaining an audience full of MTV fans).....
We have decided to use dark black eye shadow and eyeliner on our artist to give a edgy rocker look, as well as using red lipstick to show her confident, independent character.
From these images I found on Google Images after searching 'music magazine advertisements', I found that each one has a unique message and the imagery they have opted for is a lrage help when trying to help portray this message. As well as this each cover is very eye-catching with unique poses. I therefore believe that in order to make our own magazine advertisement truly intriguing we must include some bold imagery that shouts out to grab the attention of listeners.
