Other music related YouTubers who have specific strategies to gain the interest of their target audience is:
- Todrick Hall:
- A former American Idol contestant, Hall has starred in the popular music videos directed by people like Hollywood's Jon M. Chu.
- Todrick has strategically publicized himself as a music artist by joining the MTV staff with his own segment called #TodrickMTV!
- By successfully announcing himself as part of the MTV team on YouTube, Hall is able to instantly attract an audience (via fans of MTV)!
- Kurt Hugo Schneider:
- who takes advantage of the profile picture and cover photo (for advertisement of him as an artist).
- he also advertises himself via covers; where he performs over popular songs (so the audience relates him with being a popular artist)!
- but the most important way he strategically advertises himself as an artist (is by collaborating with other music related individuals to further his audience by gaining the interest of theirs.
To make our music video well known, we can learn from these YouTube strategies and apply them to our music video. For example we could include an MTV jumper or t-shirt for one of the individual's costume within the video to advertise the industry (gaining an audience full of MTV fans).....
- Todrick Hall:
- A former American Idol contestant, Hall has starred in the popular music videos directed by people like Hollywood's Jon M. Chu.
- Todrick has strategically publicized himself as a music artist by joining the MTV staff with his own segment called #TodrickMTV!
- By successfully announcing himself as part of the MTV team on YouTube, Hall is able to instantly attract an audience (via fans of MTV)!
- Kurt Hugo Schneider:
- who takes advantage of the profile picture and cover photo (for advertisement of him as an artist).
- he also advertises himself via covers; where he performs over popular songs (so the audience relates him with being a popular artist)!
- but the most important way he strategically advertises himself as an artist (is by collaborating with other music related individuals to further his audience by gaining the interest of theirs.
- these strategies have obviously been successful for Schneider, as he has had millions of hits with over 6,000,000 subscribers and has made an appearance on The Oprah Show. But most successfully is the fact that he has been able to film music videos with Jason Berulo, Victoria Justice and Keke Palmer!
To make our music video well known, we can learn from these YouTube strategies and apply them to our music video. For example we could include an MTV jumper or t-shirt for one of the individual's costume within the video to advertise the industry (gaining an audience full of MTV fans).....
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