Still Shot Analysis

Image Genre: Before Editing

This medium close-up shot represents the image genre of a music video, as image related music videos
are built from a series of clips which focus on an individuals look and the type of persona that this look creates for the audience. For this medium close-up shot we have created a romantic image. We chose a medium close-up because it not only focused on her facial looks but her taste in clothes. In the shot you can a see a young girl who is smiling of into the distance, she is wearing a casual stripy top representing the fact that she is a 'normal everyday person'  (whereas someone who wants to be perceived as Gothic might wear black in a creepy setting, imaginary: in bizarre outfits and peculiar settings, tough; in camouflage with knuckledusters...)! The fact that her top is red also signifies a romantic theme to the audience, as it is a stereotypical colour to connote love. We have chosen to position her with a simple brick wall in the background, as it stereotypically seen as quite a plain, dull and ugly thing in comparison to the girl (making her seem even more romantic). We wanted to show her smiling, as it connotes the happiness in her relationship, the fact that she is starring of into the distance suggests to the audience that she is looking at her partner (hence the reason she is looking at eye-level).  

Image Genre: After Editing

After editing this medium close-up you are able to see that we have enhanced the natural lighting with the colour corrector filter (making it a little bit more high key), this helps create that romantic image since her looks are highlighted more as the main feature! We have also added text from Taylor Swift's 'Love Story' track ("Romeo take me somewhere we can be alone"), this helps relate the shot to a romantic image (as this particular song is about a romance).  
 

Performance Genre: Before Editing

This medium long shot belongs to the performance genre; we decided to replicate a Glastonbury type scene (as they are well-known for their wild performances and artists quite often use footage from their performance within their own music videos)! A main video we focused on whilst creating this shot was Florence and The Machine 'Delilah' which also used a lot of medium long shots of the artists. We replicated this type of performance by choosing to take the location in front of a metal wire fence, bushes which are quite often found at festival venues (since they tend to happen in the countryside farmyards) and a white building which could easily be portrayed to the audience as a farm house or barn. We used musical props as well, so the audience know the two individuals are indeed performing (perhaps to their own on-site audience). We chose casual clothing as that is what people tend to wear to festivals and they are sporting an upbeat vibe with their positioning (which is described as jumping/ dancing), which represent the fun side of a festival performance.   

Performance Genre: After Editing

When editing this medium long shot we decided a split screen would be an appropriate filter, because a performance is usually full of life and creativity. Therefore by choosing a split screen we were able to enhance that energy in the multiple shots by giving the audience a lot to look at (reducing the negative space and creating a busy image).



Narrative Genre: Before Editing

This medium long shot has been taken under the narrative genre, it has positioned a girl crying on a toilet floor. We chose this type of shot as it focused on the location as well as the girl. We chose to use this setting as stereotypically narrative songs are used for sad songs about negative things like break ups... which tend to be set in a depressive location such as a toilet. We used a girl that was crying, since girls are stereotypically the victim of narrative music videos. For example Marvin's Room by Drake which uses a toilet scene to reflect on the sad narrative. 

Narrative Genre: After Editing

Whilst editing we chose to desaturate the medium long shot, as we thought it more fitting for the depressive narrative music video. With the darker tones reflecting the tense storyline. We also thought that it could reflect the fact that this particular still is from a past event which a lot of narrative music videos include, so the audience can be filled in on whats been going on.