Case study of iconic directors

David Fincher

These are examples of music videos directed by David Fincher.
1) Madonna - Vogue.
2) Justin Timberlake - Suit & Tie.

These videos by David Fincher are filmed the whole way through in black and white, giving a old-time twist to the video.



 Furthermore they feature smart outfits to make the artists look classy and rich, showing their glamorous side, to engage audiences.
There are many medium-close ups and close up shots of the artists face, showing their attractiveness as well as several long shots to show their outfit in full with dancers behind them.


Both music videos are performance based, with Justin Timberlake's video featuring backing singers and a band with musical instruments behind him. Along with Madonna's video showing backing dancers/ actors always behind her, copying her moves and positions so they are following her, showing she is the lead of the shot.
Madonna's video is mainly about her and her image, this is shown through a series of close ups of her outfit, showing her covered in sparkles and diamonds, additionally being seen as the temptress archetype to the consumer, with her perfect feminine figure being highlighted (Laura Mulvey's theory of the male gaze) and for women to aspire to. Also the whole video is about 'striking a pose' for the camera adding to the theme of image and appearance, with girls posing and singing about Vogue, a famous model and fashion magazine, in which can attract female audiences. Justin Timberlakes video is about image as well, with the artist made to look classy, in a suit and posh shoes, attracting female attention.

Themes : Image/Appearance, Wealth, Class and period of time e.g (both in black and white)