From looking on the top best selling music videos on iTunes, it is clear that the pop genre dominants the sales. This is a good type of research to conduct as it allows me to see the most successful video for its visuals, rather than the song having an influence. The top best selling is Adele's 'Hello' video, which is filmed using a variety of shot angles, with the most common being a close up of the artists face. In addition the music video is slow paced and has a series of slow-motion shots, as well as being in sepia effect all the way through.
Overall through looking at the majority in the top best selling music videos there is a common theme of dance moves, big effects and close ups of the artist. Through this research we can therefore take these themes and portray them within our music video so that it attracts our audience more into watching it.
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