Analyse:
Undoubtedly having analysed these results I have established that most people in my target audience are suitable for our song choice and the music video (with the majority having a keen interest in rock genre songs and music videos)! In conclusion there is little/ if no need to adjust our target audience at all. Furthermore I have also found that all the participants would expect to see a band in a rock performance video, so it is therefore imperative that we include more than just the solo artist in order to fulfil their expectations. I think that our target audience are interested in a band rather than a solo artist as rock comprises of multiple instruments like guitars and drums, and by using just one artist we would not be able to show all of these in practise. Also, the genre of rock is very loud with lots of action and things going on, and we are best able to resemble this volume by incorporating a band to make the music video more busy. Additionally looking at my findings it is obvious that most assume there would be male performers in a rock associated music video, so its important that we include at least one male actor in our music video (so it is relatable to their stereotypical view of the rock genre - thus identifying our video with rock). Although most assume male members will be in the band we hope to counter argue this by introducing a dominantly female group, as it will make our video unique and appealing, as well as introducing a new product amongst the music video industry. -Maddy
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