Costume, Hair and Make-up

Edited on Pixlr

 Make Up


Eye make-up is very heavy on our artist as well as the red lipstick helping connote boldness to our audience, therefore suggesting that our performer is independent (linking directly to the lyrics of her song - which go on about how she's 'not your game'...)!

We also wanted this look consisting of heavy make-up as we felt it best suited the style genre our artist is in to. For example other rock performers with a similar target audience such as Avril Lavigne have chosen this type of look for multiple videos of their songs. And we feel our artist is similar to Lavigne in the fact that she is also portrayed as independent.

As our target audience is made up of females aged 17-22, we felt the use of make-up would grab their attention (as stereotypically it is one of their niche's largest interests.

However we didn't want to take the attention away from the music itself by sexualising the artist and we feel that although wearing heavy make-up it doesn't take too much attention to her looks (but rather complimenting the artist's style/ look).

                                                                   Costume

Edited on Pixlr

Edited on Pixlr For our artist's costume we opted for multiple outfits (all within the rock style - using tops like the one in this picture to the left which has the Rolling Stones logo on it, as well as edgy bottoms like the shorts which have crucifix's all over them with chains to accent it). However one thing we have kept constant throughout the video is the black and white pair of converse worn by our main artist. We chose to keep this section of the costume the same, as they are a stereotypical shoe for rock performers. For instance our biggest inspiration Avril Lavigne can be seen sporting them pretty much anywhere! Besides them being stereotypical we feel that as our artist is portrayed as independent through her heavy make-up connoting seriousness, her clothing connoting untraditional fashion for women, that her shoes must not be the traditional dependent women's stereotypical high heels but rather the opposite (therefore we opted for converse sneakers as they display her untraditional rebelling for independence).

Avril Lavigne wearing her converse