Analysing music videos

I analysed Justin Bieber's music video 'Where are you now?' as it has creative editing techniques throughout the whole video and excellent use of green screening.

I would like to incorporate this into our own music video, showing the artist in low key lighting acting as a spot light, in the foreground of a plain black background. In doing this the audience's attention is focused on the lyrics and the artist alone as there is nothing else in the shot to catch the consumers eye. Additionally it would fit to our song with "Here we go again" as we would like our artist to appear alone and innocent at this point, with the lighting reflecting their mood.

Additionally from this, i would like to use a time laps within our music video, preferably in a busy location (London). This would be effective in showing our artist stood still in amongst a time laps of a busy street with lots of people, making the attention on her stood still and her feeling alone and not part of the crowd.

 Within this music video green screen is incorporated excellently with paint and drawings flashing across the screen and on the artist's body. This then has been edited so that it appears when the music gets upbeat and is cut to the base of the beat.